- 2 800 000 copies (including the Uncover Sequin)
Absolut Uncover Sleeve edition – 2017 End Of the Year (EOY) edition.
Uncover the possibilities of the night with Absolut’s new limited edition bottle
With creativity always at the core of the brand’s purpose to drive progress and inspire change, Absolut is proud to present its latest limited edition bottle, Absolut Uncover. With creativity always at the core of the brand’s purpose to drive progress and inspire change. The bottle features an interactive design that allows you to unwrap it, just like you would an actual gift. Inspired by the shimmer of the night sky and the endless possibilities of the night the bottle will add excitement to any party or celebration.
Absolut Uncover follows the brand’s creative tradition of introducing end of year limited edition bottles featuring innovative and eye-catching
designs. This bottle offers a unique opening ritual as its coat can be unwrapped to reveal a special limited edition bottle hidden beneath. The coat’s design draws inspiration from the glimmer of a night sky. The bottle underneath the sleeve features a beautiful design that has been printed on the iconic transparent bottle. Once the bottle is unwrapped, the party gets started as this symbolizes the endless possibilities that the night has in store if you let your true self shine.
This is one of two different design expressions of the Absolut Uncover limited edition bottle. Absolut have created two executions of this bottle to offer a variety for different markets.
“The interactive design of Absolut Uncover reflects the excitement that begins once you uncover the hidden possibilities of your night through something unexpected. This holiday season we would like to inspire you to shine with a bottle that can be the perfect gift to any party or celebration as it can be unwrapped like a present.” Says Gaia Gilardini, Global Communications Director, Absolut.
Absolut has created four signature drinks inspired by the launch of this limited edition bottle. The drinks are inspired by the different possibilities the night has in store and include unexpected ingredients.
Absolut Uncover limited edition will feature approximately 2.8 million bottles, which will be distributed world-wide in October 2017. For information on price and availability, please contact your local retailer.