- 2 800 000 copies (including the Uncover Sleeve)
Absolut Uncover Sequin edition – 2017 End Of the Year (EOY) edition.
Uncover the possibilities of the night with Absolut’s new limited edition bottle
With creativity always at the core of the brand’s purpose to drive progress and inspire change, Absolut is proud to present its latest limited edition bottle, Absolut Uncover. The bottle inspires creativity with the interactive hand flip sequin design that instantly sparks imagination. Each touch allows you to reveal unexpected dimensions of the same bottle, mirroring the endless opportunities that can turn any night into a party.
Absolut Uncover follows the brand’s creative tradition of introducing end of year limited editions featuring cutting-edge designs. This year the sparkling design of the bottle has taken inspiration from the shimmering magic of a night sky. The bottle’s coating uses high- quality sequins which can be hand-flipped allowing you to bring to life your very own glittering messages and unlock your creativity.
This is one of two different design expressions of the Absolut Uncover limited edition bottle. Absolut have created two executions of this bottle to offer a variety for different markets.
“The interactive design of Absolut Uncover reflects the excitement that begins once you uncover the glittering possibility of your night through something unexpected. It is made to unleash your creativity and let all possibilities unfold where anything is possible. This holiday season we like to inspire you to shine with a bottle that can be the perfect gift to any party or celebration.” Says Gaia Gilardini, Global Communications Director, Absolut.
Absolut has created four signature drinks inspired by the launch of this limited edition bottle. The drinks are inspired by the different possibilities the night has in store and include unexpected ingredients.
Absolut Uncover limited edition will feature approximately 2.8 million bottles, which will be distributed world-wide in October 2017. For information on price and availability, please contact your local retailer.