- 4 000 000 copies
The Originality bottle is the 2013 end-of-the-year edition.
Taking inspiration from traditional Swedish glass crafts, every bottle of Absolut Originality has a drop of cobalt blue infused into its glass. This colouring technique has been used for centuries in hand-made art glass, but never before has it been applied to create four million original bottles. Added just as the molten glass goes into the mould at 1100°C, the drop of cobalt blue streams down inside the glass creating a unique streak of blue. At that temperature the cobalt is invisible, but as the glass cools off, a beautiful and unique blue infusion appears.
Absolut has always experimented with new techniques, going off the beaten track to develop innovative and artistic products, and Absolut Originality is a celebration of the original thinking that has always been the brand’s creed. Adding a sophisticated contrast to the crystal clear glass, the blue streak makes each bottle original and unmistakably Absolut.
At the end of the gallery, you can see my Kitty Joseph bangle, it’s a plastic bangle made by the British artist Kitty Joseph, only 100 copies were released. Only sold in UK, in Selfridges stores, this bangle can be used as a tag for the originality edition.