• 2011
  • Worldwide
  • 775 000 copies


Absolut Vodka decided to take a new look to its iconic Absolut bottle and created Illusion.

With the creativity in your hands, Absolut Illusion invites you to play with the unexpected, perspectives and visual effects.

Absolut Illusion edition looks like the original bottle, but to find the secret turn: the effect of increasing and establishing a liquid mirror that causes the illusion of floating label inside the bottle.

Similarly, the logo of Absolut Illusion seems to be moving when tilt the bottle and looks different from every angle.

With this limited edition Absolut Vodka takes the illusion and distortion of reality as actors, to give life to an edition that challenges the conventional.

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