• 2010
  • Worldwide
  • 5 500 000 copies


The Glimmer bottle is the 2010 end-of-the-year edition.

Absolut stands for purity and transparency, and the famous Swedish vodka brand has redesigned its iconic bottle to celebrate the 2010 festive season. This finely cut, crystal-like glass bottle symbolises the sophistication involved in making the product.

The sparkling packaging is a strong statement of Absolut’s upmarket status. Like a rough-cut natural diamond, the design is a metaphor for the know-how and art of Absolut distillation that has shaped its rich flavour for 130 years.

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