- 50 copies
As part of Absolut Vodka’s 2015 Switzerland campaign, the vodka giant worked with artist Alberto “Sting” Russo and design agency C:LYNK Creative Network to create a limited 50-piece run of bottle covers.
The design theme that ultimately worked to best showcase the event, with the Swiss aesthetic in mind, was Poya. Poya, a traditional folk painting style from the Gruyère region, depicts the seasonal migration of herdsmen with their animals, ascending to the mountain pastures. The original Poya pieces, from about the 19th century, worked to inventory the herds–and now, Poya highlights the simplicity of the landscape, harking back to Swiss traditions.
Bringing together traditional Poya themes with the stylish lifestyle Absolut prefers in its branding was C:LYNK, which had its work cut out. The new ways and old are harmoniously brought together in the detail work available via 3D design and printing technology.
The bottle cover Russo designed features elements traditional to Poya aesthetic, such as pastures, animals, and trees, as well as the iconic shape of the Absolut vodka bottle.
C:LYNK, headquartered in both Geneva, Switzerland and Shanghai, was ready to take on the challenge for the Switzerland campaign. With Russo’s art in place, it was up to the company to render the files into a piece optimized for 3D printing, and then to actually print (using a ProJet 3D printing system), as well as finish and paint, the 50 pieces of the run.
The design was unveiled on the bottle at two launch events, in Geneva and Zurich, along with a movie directed and produced by Zurich-based Prezios.
At the end of the photos gallery, you can find the bill of the shop that confirm my skin is one of the 50 genuine skins.