- 2014
- Worldwide
- 240 000 copies (1 liter: 140 000 copies / 750ml: 100 000 copies)
Absolut Carnival is a passion fruit and orange blossom-flavored limited edition capturing the transformative energy of Carnival.
Absolut Karnival features artwork by the Brazilian graphic novel artist and writer Rafael Grampá.
Already teaming with Absolut on its new Transform Today campaign, Grampá here extends his creative collaboration with the brand by bringing a unique and colorful vision of Latin America’s most transformative celebration to the iconic Absolut bottle.
The rich, smooth, fresh and tropical flavor combines with Grampá’s festive, dynamic, character-driven design to evoke some of the magic of Carnival, reminding us that life is full of possibilities.
The resulting artwork features a cast of colorful characters, created by Grampá, on parade around the bottle. A dog dressed up as a rooster, a young man wearing the head of an old man, a blue-faced giant, happy to give a hug to whoever wants one, a beautiful “Queenfish,” and a character Grampá dubs “The Freedom Knight” and describes as a typical festivalgoer who fights taboos and prejudice with joy and music.