Absolut 72 Bian 变

• 2010
• China, Singapore, & Malaysia
• 350 000 copies

It’s the first limited edition bottle for Chinese market : Absolut 72 Bian, featuring the work of young Chinese artist Gao Yu.

Mr. Gao’s design was inspired by an ancient Chinese fable, “Journey to the West,” a heroic story about the monkey king Sun Wukong, who acquires the power to undergo 72 transformations (or 72 bian). Using his fearlessness and creativity, he is able to overcome all obstacles.