- 1979
- Worldwide
- Core release (Discontinued, replaced by Absolut 100)
Absolut Red Label is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. It’s distinct with spicy notes, yet luxuriously smooth, with a fresh and velvety texture.
In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as Absolut. Just as the original Absolut Vodka, Absolut Red Label is produced in Åhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way Absolut Red Label is made won’t change, neither will the true taste of vodka.
The main ingredients in Absolut Red Label are water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. Winter wheat differs from other crops: it’s sown one fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized.