- 518 000 copies
ABSOLUT launched in 2012 a new limited edition bottle to celebrate the UK capital.
Those behind the idea have selected seven iconic and diverse styles that they feel have helped give the city such a rich heritage and shaped its current fashion scene.
The styles chosen were Eighteenth Century Dandy, Dickensian, Pinstripe Gent, 60’s Chick, SKA, Punk and 80’s Casual. Characters representing these styles will appear on bottles together with some of the capital’s most famous landmarks.
The artwork has been produced by award winning artist Jamie Hewlett, who gained fame with his distinctive work with Gorillaz.