- 2012
- Worldwide in DFS
- Unknown copies
Cherries, strawberries, cardamon and chai flavored vodka, designed by Mats Gustafson.
This edition was canceled by Absolut very shortly before its launch.
Here is the explanation provided by Absolut :
Thanks for your email and your interest in ABSOLUT VODKA. We have received indications that in a minor number of cases, the consumer experience of ABSOLUT GUSTAFSON would not be to the exceptional level that the ABSOLUT brand prides itself with as a small number of people may react to the intense scent of the product. We value all our consumers alike, and at ABSOLUT we only want to offer exceptional experiences. Despite the fact that the product is safe to drink, fulfills all regulatory requirements and does not contain any allergens, we have therefore made the decision not to go ahead with a launch of the product.
Best regards
Consumer contacts
The Absolut Company