• 2010
  • USA
  • 225 000 copies

 

ABSOLUT® VODKA and Filmmaker Spike Lee Bring Brooklyn to Da House With New City-Inspired Flavor

NEW YORK, June 3 /PRNewswire/ — The world’s most iconic vodka, in collaboration with famed filmmaker Spike Lee, officially kicks off a summer-long celebration in honor of the launch of ABSOLUT® BROOKLYN, the latest limited-edition, city-inspired flavor to be added to the ABSOLUT® VODKA flavor portfolio. Capturing the vibrancy, diversity and rich heritage of New York City’s most celebrated borough, ABSOLUT BROOKLYN features an invigorating blend of red apple and ginger replete in a specially-designed bottle reminiscent of the ubiquitous “Brooklyn Stoop Life.”

Designed in collaboration with Spike Lee, the bottle is a colorful depiction of the stoop where the Brooklyn-bred auteur grew up – #165. Harkening back to the decades-long notion that the stoop is truly the epicenter of creativity, culture and community, the bottle serves as an homage to that Brooklyn ideal of stoop life – where memories are made and ideas are sparked through conversation and camaraderie. Other subtle nods include Brooklyn nicknames on the steps of the stoop and a line from a love letter to Brooklyn written by poet/actor Lemon Andersen. In addition, the Lars Olsson Smith seal, never before altered on the iconic ABSOLUT bottle, has been “Spiked” – Lars wears a baseball cap and glasses evocative of Spike Lee.

 

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